Difference Between

Difference Between Modern Art and Contemporary Art

Nex Virox Team
Written byNex Virox Team
Editorial Team
Varshal Nirbhavane
Senior SEO & Organic Growth Professional · 5+ years
20 min read
Quick answer

The main difference between Modern Art and Contemporary Art is their time period and focus. Modern Art spans the 1860s to the 1970s, emphasizing innovation and breaking from tradition. Contemporary Art refers to work created from the 1970s to today, reflecting current social, political, and global issues.

Key takeaways

  • Core distinction: Modern art spans roughly the 1860s to the 1970s, while contemporary art refers to work created from the 1970s to today.
  • How each works: Modern art prioritizes individual expression and formal innovation; contemporary art emphasizes concept, context, and social engagement over aesthetics.
  • Timeframe reality: Modern art is a historical period with a defined end, whereas contemporary art is an ongoing, ever-shifting category tied to the present moment.
  • Best-fit use case: Choose modern art for museum collections like MoMA’s early floors; choose contemporary art for biennials, art fairs, and digital or performance pieces.
  • Common decision mistake: Confusing "modern" with "current" leads buyers to misdate works—modern art is not new, and contemporary art is not merely any recent painting.

Difference Between Modern Art and Contemporary Art: Comparison Table

AspectModern ArtContemporary Art
DefinitionArt produced roughly from the 1860s through the 1970s, rejecting traditional academic conventions.Art created from the 1970s to today, reflecting current global ideas, technology, and social issues.
Core MechanismPrioritizes individual expression, formal experimentation, and the artist's subjective vision over objective reality.Prioritizes concept, context, audience interaction, and critical engagement with contemporary life and culture.
Primary PurposeTo explore new visual languages and push the boundaries of what art could be formally.To question established norms, provoke dialogue on current issues, and redefine the art object itself.
Time PeriodSpans from the 1860s to the 1970s, a roughly 110-year historical period.Spans from the 1970s to the present moment, with no fixed end date.
Philosophical BasisRooted in Enlightenment ideals of progress, originality, and the autonomous genius of the artist.Rooted in post-structuralist thought, questioning grand narratives, authorship, and fixed meaning.
Primary MaterialTypically uses traditional media like oil on canvas, bronze, and carved stone for sculptures.Uses anything available, including video, digital files, found objects, performance, and living organisms.
Artistic FocusFocuses on formal qualities like color, line, shape, and flatness, often in abstraction.Focuses on the idea behind the work, with the physical object often being secondary or absent.
Viewer RoleViewer is typically a passive observer, contemplating the artist's vision and formal mastery.Viewer is often an active participant, completing the work's meaning through interaction or interpretation.
Market ValueBlue-chip market with established auction records, often exceeding $100 million for top works.Market is more volatile and speculative, with values driven heavily by critical reception and trends.
Historical AnchorAnchored to specific movements like Impressionism, Cubism, and Abstract Expressionism.Anchored to the present, defined by a diverse range of practices without a single dominant style.
Stylistic RangeCharacterized by identifiable styles and movements that evolved sequentially over decades.Characterized by stylistic pluralism, where many different approaches coexist simultaneously.
Institutional HomeHoused in encyclopedic museums like MoMA and the Tate Modern's permanent collection.Shown in biennials, art fairs, and non-traditional spaces like warehouses and digital platforms.
Primary AudienceHistorically aimed at a bourgeois audience, challenging them with new forms of beauty.Aimed at a niche, art-world audience of critics, curators, and collectors, often ignoring the general public.
Cultural ContextResponded to industrialization, urbanization, and the psychological impact of world wars.Responds to globalization, digital technology, climate change, and identity politics.
Definition of ArtDefined by the object itself, its visual properties, and the artist's hand in creating it.Defined by the concept and the artist's intention, meaning almost anything can be designated as art.
Key QuestionAsks "What is beauty?" and "What are the limits of form and expression?"Asks "What is art?" and "How does art function in society?"
Role of TraditionRebelled against but still engaged with the traditions of painting and sculpture.Often ignores or appropriates tradition, treating it as just another source material.
Artist's StatusArtist is seen as a solitary genius, a visionary whose inner world is the source of art.Artist is often a facilitator or researcher, directing projects rather than solely crafting objects.
Production MethodInvolves direct, hands-on creation by the artist, often working alone in a studio.Involves delegation, fabrication by assistants, or the use of digital tools and algorithms.
Critical DiscourseCriticism focuses on formal analysis, art history, and the artist's stylistic evolution.Criticism focuses on social theory, political context, and the work's conceptual rigor.
Typical ExamplesPicasso's "Les Demoiselles d'Avignon" (1907) and Pollock's drip paintings.Damien Hirst's preserved shark and Ai Weiwei's installation pieces.
Collecting BasisCollectors acquire works based on art-historical significance and aesthetic value.Collectors acquire works based on concept, cultural relevance, and investment potential.
Longevity of WorkDesigned for permanence, using durable materials intended to last for centuries.Often ephemeral, with performances, installations, and digital works designed to be temporary.
ConservationConservation focuses on restoring the original physical object to its intended state.Conservation focuses on documenting the concept and recreating the work when needed.
ScalabilityLimited by the physical object, with each piece being a unique, non-reproducible artifact.Highly scalable through editions, digital distribution, and re-performances of the same work.
AccessibilityRequires physical presence in a museum or gallery to experience the original object.Often accessible via documentation, video, and online platforms, reaching a wider audience.
Educational FocusTaught chronologically, focusing on the progression of styles and individual masterpieces.Taught thematically, focusing on ideas, social issues, and the diversity of global practices.
Technological UseTechnology was mostly limited to new pigments and industrial materials like steel.Technology is central, including video, virtual reality, artificial intelligence, and the internet.
Primary LimitationLimited by its historical context, making it less directly relevant to current social debates.Often criticized for being overly intellectual, inaccessible, and dependent on curatorial explanation.
Best-Fit ScenarioIdeal for those seeking formal beauty, art-historical mastery, and visual innovation.Ideal for those seeking intellectual engagement, social commentary, and current cultural relevance.

What Is Modern Art?

Modern Art is the art created from the 1860s to the 1970s that broke from traditional academic rules. It experiments with new materials, subjective expression, and flat, abstract forms. Modern Art exists to question reality and redefine what art can be.

Definition of Modern Art

Modern Art is a historical period of artistic production, roughly 1860 to 1970, marked by a deliberate rejection of realistic representation and classical techniques. It prioritizes individual vision, formal innovation, and the artist's internal experience over objective depiction of the external world.

Key Characteristics of Modern Art

CharacteristicWhat It Means in Practice
Rejection of RealismArtists distort or abandon lifelike representation to express inner truths or formal ideas.
Formal ExperimentationArtists constantly test new shapes, colors, materials, and techniques to break artistic conventions.
Subjective ExpressionThe artist's personal emotion or viewpoint becomes the central subject matter of the work.
Flatness and AbstractionPaintings acknowledge the flat canvas surface instead of pretending to be a window into depth.
Questioning TraditionModern Art challenges academic standards, religious patronage, and established artistic hierarchies.
Use of New MaterialsArtists adopt photography, collage, industrial paints, and found objects as legitimate artistic media.
Emphasis on OriginalityCreating something never seen before becomes the primary measure of artistic success.
Fragmented PerspectivesMultiple viewpoints are shown simultaneously, reflecting modern psychology and urban experience.
Art for Art's SakeThe work's aesthetic value matters more than its moral, religious, or political function.
Chronological ProgressionMovements like Impressionism and Cubism follow each other in rapid, deliberate succession.

Common Examples of Modern Art

  • Guernica – Pablo Picasso's 1937 mural depicting the horrors of war through fractured, monochromatic Cubist forms.
  • Starry Night – Vincent van Gogh's swirling, expressive night sky that conveys emotional turbulence through thick brushstrokes.
  • Fountain – Marcel Duchamp's 1917 urinal that redefines art as a conceptual act of selection rather than craft.
  • The Persistence of Memory – Salvador Dalí's melting clocks that challenge rigid notions of time and reality.
  • Composition II in Red, Blue, and Yellow – Piet Mondrian's grid of primary colors that reduces art to pure geometric order.
  • Number 1A, 1948 – Jackson Pollock's drip painting that makes the physical act of painting the artwork itself.
  • Les Demoiselles d'Avignon – Picasso's 1907 canvas that breaks the female figure into angular, African-mask-inspired planes.
  • Campbell's Soup Cans – Andy Warhol's 1962 series that elevates mass-produced consumer goods to fine art status.
  • Water Lilies – Claude Monet's immersive series that dissolves form into pure light, color, and atmospheric reflection.
  • The Scream – Edvard Munch's 1893 image of existential dread rendered through exaggerated color and distorted form.

Advantages and Limitations of Modern Art

AdvantagesLimitations
It liberated artists from rigid academic rules and opened endless creative possibilities.Its constant demand for novelty often produces work that is deliberately shocking rather than meaningful.
It introduced abstraction, allowing art to express ideas that photography could not capture.Many abstract works are inaccessible to general audiences without expert explanation or art-historical context.
It validated personal expression, giving voice to individual artists over institutional patrons.The focus on originality created a market where novelty is valued over genuine skill or craft.
It expanded materials to include collage, found objects, and industrial products.Some works, like Duchamp's readymades, rely on theory so heavily that visual quality becomes irrelevant.
It reflected the psychological and technological upheavals of the modern era.Its rejection of beauty as a goal alienates viewers who seek aesthetic pleasure from art.
It established art as a field of intellectual inquiry, not just decorative production.Rapid movement succession made many styles feel dated and obsolete within a single decade.
It enabled cross-cultural borrowing, as seen in Picasso's use of African sculpture.Some borrowing crossed into cultural appropriation without proper acknowledgment of source traditions.
It produced iconic works that define twentieth-century visual culture.Its heavy reliance on manifestos and criticism makes the written word more important than the visual object.
It encouraged viewers to interpret art actively rather than passively recognize subjects.Deliberate obscurity in many works creates an elitist barrier between artists and the public.
It paved the way for later movements, including Minimalism and Conceptual Art.Its obsession with progress dismissed skilled traditional painters as irrelevant reactionaries.

What Is Contemporary Art?

Contemporary art is art created from the 1970s to today, reflecting current social, political, and technological realities. It exists to challenge viewers, provoke dialogue, and mirror the complexities of modern life. Unlike earlier movements, it prioritizes concept and context over traditional aesthetic beauty or craft.

Definition of Contemporary Art

Contemporary art is the body of artistic work produced from the late 20th century to the present, characterized by conceptual approaches, diverse media, and engagement with contemporary issues. It encompasses installations, digital works, performance, and social practice, often blurring boundaries between art, life, and audience participation.

Key Characteristics of Contemporary Art

CharacteristicWhat It Means in Practice
Conceptual focusThe idea behind the work matters more than the finished object or technical skill.
Media diversityArtists freely combine painting, sculpture, video, sound, digital tools, and found objects.
Audience participationMany works require viewer interaction to complete, from walking through installations to clicking digital interfaces.
Political engagementArt frequently addresses identity, climate change, migration, and systemic inequality with direct urgency.
Global perspectiveArtists from every continent gain recognition, moving the center away from Western capitals alone.
Time-based formatsPerformance, video, and digital works unfold over duration rather than existing as static objects.
Institutional critiqueArtists question museums, galleries, and market structures, sometimes exposing their hidden biases.
Interdisciplinary approachArt merges with science, architecture, philosophy, and activism, creating hybrid fields of practice.
Ephemeral natureWorks may be temporary, disappearing after an exhibition or existing only as documentation.
Pluralism of stylesNo single dominant style exists; realism, abstraction, kitsch, and minimalism coexist simultaneously.

Common Examples of Contemporary Art

  • Ai Weiwei's "Sunflower Seeds" – Millions of hand-painted porcelain seeds critique mass production and collective identity in China.
  • Yayoi Kusama's "Infinity Mirrored Rooms" – Immersive mirror installations create endless visual fields, exploring self-obliteration and cosmic wonder.
  • Banksy's street murals – Anonymous graffiti pieces deliver sharp political satire directly in public urban spaces.
  • Marina Abramović's "The Artist is Present" – A 736-hour silent performance where she sat motionless, inviting eye contact with strangers.
  • Pipilotti Rist's "Pixel Forest" – Large-scale video projections transform gallery rooms into dreamlike, colorful environments.
  • Olafur Eliasson's "The Weather Project" – A giant artificial sun and mist filled the Tate Modern, drawing millions into shared contemplation.
  • Jeff Koons' "Balloon Dog" – Polished stainless steel sculptures mimic children's toys, questioning kitsch, value, and consumer desire.
  • Shirin Neshat's "Women of Allah" – Photography series overlays Persian calligraphy on women's bodies, addressing gender and identity politics.
  • Rafael Lozano-Hemmer's interactive light works – Digital installations use sensors and real-time data to make viewers co-creators of the piece.
  • Arthur Jafa's "Love is the Message" – A video collage of Black American imagery set to music, confronting race and representation with visceral power.

Advantages and Limitations of Contemporary Art

AdvantagesLimitations
Encourages critical thinking about current social and political issues.Concept-heavy works often alienate casual viewers without prior art education.
Embraces diverse voices from non-Western cultures and marginalized communities.The art market's speculation inflates prices, making works inaccessible to most institutions.
Uses new technologies, reflecting how people actually communicate and live today.Digital and ephemeral pieces degrade quickly, complicating preservation for future generations.
Breaks down barriers between art and daily life, reaching audiences outside museums.Participatory works depend on audience willingness, failing when viewers remain passive.
Allows artists to respond rapidly to unfolding events like wars or pandemics.Topical relevance fades fast, leaving works dated within a few years.
Fosters interdisciplinary collaboration with scientists, architects, and activists.Funding for such projects is scarce, often tied to corporate sponsorships with strings attached.
Challenges institutional authority, democratizing who gets to define art.Critique of institutions rarely changes their underlying economic power structures.
Offers immersive experiences that engage multiple senses beyond just seeing.Large installations require massive spaces, limiting display to only major museums.
Encourages viewer agency, turning spectators into active interpreters or co-creators.Ambiguity can frustrate audiences seeking clear messages or emotional catharsis.
Reflects the pluralism of global culture, avoiding a single authoritative narrative.Without shared criteria, quality judgments become subjective, confusing collectors and critics alike.

Similarities Between Modern Art and Contemporary Art

Shared AspectHow Modern Art and Contemporary Art Are Alike
Core PurposeModern Art and Contemporary Art both aim to challenge viewers and provoke new ways of thinking.
Artistic CategoryBoth Modern Art and Contemporary Art belong to the broader category of Western art history.
Primary InputModern Art and Contemporary Art both rely on the artist's personal vision as a primary creative input.
Creative OutputModern Art and Contemporary Art both produce original works that reflect their specific time periods.
Target UsersModern Art and Contemporary Art both attract collectors, critics, scholars and general museum audiences.
Exhibition VenuesModern Art and Contemporary Art both appear in major museums, galleries and international biennials.
Market SystemModern Art and Contemporary Art both operate within the global commercial art market economy.
Pricing ModelModern Art and Contemporary Art both use auction houses and private dealers to determine market value.
Critical DiscourseModern Art and Contemporary Art both generate substantial written criticism and academic interpretation.
Art EducationModern Art and Contemporary Art both form core components of university art history curricula.
Formal TrainingModern Art and Contemporary Art both benefit from formal training in techniques and art theory.
Technical SkillsModern Art and Contemporary Art both require mastery of specific technical skills for execution.
Material UsageModern Art and Contemporary Art both employ paint, canvas, sculpture and found objects.
Visual LanguageModern Art and Contemporary Art both use color, line, form and composition to communicate meaning.
Conceptual FocusModern Art and Contemporary Art both prioritize the underlying concept behind the artwork itself.
Cultural ReflectionModern Art and Contemporary Art both reflect the social and political conditions of their eras.
Innovation DriveModern Art and Contemporary Art both push boundaries by experimenting with new forms and ideas.
Audience EngagementModern Art and Contemporary Art both require active intellectual engagement from their viewers.
Artistic FreedomModern Art and Contemporary Art both grant artists freedom from traditional academic constraints.
Historical ContextModern Art and Contemporary Art both emerged as responses to major historical shifts.
Institutional SupportModern Art and Contemporary Art both receive funding from public and private art institutions.
Preservation NeedsModern Art and Contemporary Art both require specialized conservation to maintain their physical integrity.
Authentication ProcessModern Art and Contemporary Art both depend on provenance and expert authentication for legitimacy.
Provenance ValueModern Art and Contemporary Art both gain value from a documented chain of ownership history.
Investment RiskModern Art and Contemporary Art both carry inherent financial risk due to fluctuating market demand.
Critical ReceptionModern Art and Contemporary Art both face mixed or polarized reactions from critics and public.
Longevity ConcernModern Art and Contemporary Art both face questions about their lasting relevance over time.
Curatorial PracticeModern Art and Contemporary Art both require curators to select and arrange works meaningfully.
Art Historical StudyModern Art and Contemporary Art both are studied for their influence on later artistic movements.
Global ReachModern Art and Contemporary Art both have achieved worldwide recognition and international influence.

Modern Art or Contemporary Art: Which Should You Choose?

The single deciding variable is time period, not style. Modern Art spans roughly the 1860s to the 1970s, while Contemporary Art covers the 1970s to today. Most collectors choose based on whether they want a historical anchor or a reflection of the present moment.

When to Use Contemporary Art

Choose Contemporary Art when you want work made by living artists or pieces created after 1970. It fits buyers seeking current cultural commentary, emerging talent, or investment in today's market. Contemporary pieces often address technology, identity, and politics, making them ideal for modern interiors and forward-thinking collections.

When to Use Modern Art

Choose Modern Art when you value proven historical significance and established market value. It suits buyers with larger budgets seeking works by deceased masters like Picasso or Warhol. Modern pieces offer stable resale records, museum-grade provenance, and fit traditional or formal spaces where timeless abstraction and bold experimentation define the era.

Common Misconceptions About Modern Art and Contemporary Art

Common MythThe Reality
Modern art and contemporary art are simply two names for the same thing.Modern art covers roughly the 1860s to the 1970s, while contemporary art describes work made from the 1970s onward.
Contemporary art began right after World War II ended in 1945.Contemporary art conventionally starts around 1970, after the modern art period closed, not immediately after the war.
Modern art is whatever is currently being made in galleries today.Modern art is a historical period ending around 1970; today's new works are contemporary art, not modern art.
All abstract paintings qualify as contemporary art by definition.Abstract painting began in the modern art era; contemporary art includes abstraction but also realism, digital media, and performance.
Contemporary art is just a newer label for postmodern art.Postmodernism is a subset within contemporary art, which also includes modernism's continued influence and newer global movements.
Modern art is defined by the time period, not by its style or ideas.Modern art is defined by both its era and its break from tradition, emphasizing experimentation, abstraction, and individual expression.
Contemporary artists never use traditional painting or sculpture techniques.Many contemporary artists work in painting and sculpture, but they also use video, installation, performance, and digital tools.
Modern art ended because artists simply ran out of new ideas.Modern art ended as artists shifted focus from formal innovation to conceptual, political, and audience-engaged practices.
Contemporary art is always political or social commentary.Some contemporary art is political, but much explores aesthetics, personal identity, materiality, or pure formal experimentation.
You must have an art degree to understand contemporary art properly.Contemporary art rewards curiosity and context, but no degree is required; viewing with an open mind is sufficient.
Modern art is only found in museums, not in private collections.Modern art is widely held in private collections and major auction houses, not exclusively in museum galleries.
Contemporary art began with Andy Warhol's pop art in the 1960s.Warhol's pop art belongs to the modern art period; contemporary art emerges after 1970, following pop art's peak.
Modern art and contemporary art share the exact same set of techniques.Modern art focuses on paint, canvas, and sculpture, while contemporary art adds video, installation, performance, and digital media.
Contemporary art is simply modern art that is still being produced today.Contemporary art is a distinct period after 1970, with different concerns like globalization, identity, and audience participation.
Modern art is always figurative, showing recognizable objects or people.Modern art includes heavy abstraction, from Cubism to Abstract Expressionism, alongside figurative works by artists like Picasso.
Contemporary art is too expensive for anyone but billionaires to buy.Contemporary art ranges from affordable prints and emerging artist works to high-end auction pieces for various budgets.
Modern art is outdated and irrelevant to today's art world.Modern art remains foundational, influencing contemporary artists, curators, and collectors who reference its innovations constantly.
Contemporary art is only created in major cities like New York or London.Contemporary art is made globally, from Lagos and São Paulo to Berlin and Mumbai, reflecting diverse local contexts.
Modern art is purely European, with no American contributions.American artists like Jackson Pollock and Georgia O'Keeffe were central to modern art, especially after World War II.
Contemporary art rejects all ideas and styles from the modern art period.Contemporary art often builds on modern art's innovations, reinterpreting abstraction, minimalism, and conceptual approaches.
Modern art is always serious, never playful or humorous.Modern art includes Dada's absurdist humor and surrealist wit, showing playfulness was central to the movement.
Contemporary art is defined by shock value and nothing else.Shock is one tool among many; contemporary art also explores beauty, craft, narrative, and quiet material studies.
Modern art was a single unified movement with one shared style.Modern art spans many movements, including Impressionism, Cubism, Surrealism, and Abstract Expressionism, each with distinct styles.
Contemporary art is only displayed in white cube gallery spaces.Contemporary art appears in public spaces, online platforms, theaters, and site-specific installations beyond traditional galleries.
Modern art is easy to define because it ended decades ago.Modern art's boundaries are debated, with some scholars extending it to 1989, making its definition less fixed than assumed.
Contemporary art requires reading a wall label to have any value.Contemporary art can be experienced visually and emotionally first; wall labels offer context but are not mandatory for meaning.
Modern art was never controversial during its own time.Modern art sparked scandals, from Manet's Olympia to Duchamp's Fountain, facing public outrage and critical rejection.
Contemporary art is a Western invention exported to the rest of the world.Contemporary art is global, with major movements emerging from Africa, Asia, and Latin America, not just Western centers.
Modern art is only about visual beauty, not ideas or concepts.Modern art is deeply conceptual, with movements like Dada and Surrealism prioritizing ideas over traditional aesthetic appeal.
Contemporary art is a single style you can recognize at a glance.Contemporary art has no single style, spanning photorealism, minimalism, street art, and digital works with varied appearances.

Conclusion

Difference Between Modern Art and Contemporary Art comes down to chronology and mindset. Modern art (1860s–1970s) prioritizes innovation and abstraction; contemporary art (1970s–present) engages with current social, political, and technological contexts. Choose modern art for formal experimentation; choose contemporary art for relevance to today’s world.

FAQs on Difference Between Modern Art and Contemporary Art

What is the main difference between Modern Art and Contemporary Art?
Modern Art refers to work created from the 1860s to the 1970s, while Contemporary Art describes work made from the 1970s to today, so the primary difference is the time period of creation.
Is Contemporary Art better than Modern Art?
Neither style is objectively better, because Contemporary Art prioritizes concepts and viewer interaction while Modern Art emphasizes formal innovation and individual artistic expression, so the superior choice depends entirely on personal taste.
Which type of art is more expensive to collect?
Contemporary Art typically commands higher prices at auction, because its market is more active and speculative, whereas Modern Art prices are more established and stable due to their historical significance and museum validation.
Is there any risk in buying Contemporary Art as an investment?
Yes, Contemporary Art carries higher financial risk, because its value relies heavily on current market trends and artist reputations that can shift quickly, unlike Modern Art which has a longer, more predictable price history.
Does Contemporary Art require different care than Modern Art?
Yes, Contemporary Art often needs specialized conservation, because it frequently uses unconventional materials like plastics, digital screens, or found objects that degrade faster than the traditional canvas and oil used in Modern Art.
Is Contemporary Art compatible with traditional home decor?
Yes, Contemporary Art can complement traditional interiors, because its conceptual nature allows for flexible placement, whereas Modern Art's bold geometric forms sometimes clash with ornate or classical furniture styles.
What is the biggest beginner mistake when comparing these two art movements?
The biggest mistake is assuming the terms are interchangeable, because "Modern" refers to a specific historical period ending in the 1970s while "Contemporary" means art made right now, so mislabeling confuses both chronology and style.
Can the words Modern Art and Contemporary Art be used interchangeably?
No, they cannot be used interchangeably, because Modern Art is a defined historical movement from the 1860s to the 1970s, whereas Contemporary Art refers to all art being produced in the present day, so mixing them creates factual errors.
Which art style is more suitable for a corporate office lobby?
Contemporary Art is usually more suitable for corporate lobbies, because its diverse materials and current themes engage employees and visitors, while Modern Art's historical context can feel dated or disconnected from a company's forward-looking brand image.
Can I switch my collection focus from Modern Art to Contemporary Art?
Yes, you can switch your focus, because many collectors transition to Contemporary Art as they seek relevance and emerging talent, but you should first research market volatility and consult specialists to avoid overpaying for unproven artists.