Varshal Nirbhavane

I am a Senior SEO and Organic Growth professional with 5+ years of experience building scalable organic acquisition engines across health insurance, banking, fintech, edtech, and eCommerce industries.

Over the years, I have helped organizations transform SEO from a traffic channel into a measurable revenue and lead-generation engine by combining technical SEO, content strategy, programmatic SEO, AI-powered workflows, analytics, and conversion-focused optimization.

Currently, I lead SEO initiatives for ManipalCigna Health Insurance, where I have successfully scaled organic users from 107K+ to 327k+ per month, increased organic clicks from 50K+ to 250k+, expanded impressions from 2M+ to 40M+, and grew organic lead generation from 3500+ to 6500+ monthly leads within a few months.

Prior to this, I managed enterprise SEO programs for some of India's largest brands across banking, financial services, housing finance, and education sectors. My experience includes working on high-traffic websites generating millions of monthly users and handling large-scale SEO implementations involving technical optimization, content strategy, programmatic landing pages, Core Web Vitals, schema implementation, internal linking architecture, and AI-assisted content production systems.

Key achievements

• Scaled a new content vertical from 0 to 1.2M+ monthly organic users within 8 months.
• Generated 10,000+ monthly organic leads for financial services businesses.
• Built and optimized 3,000+ programmatic landing pages across finance and insurance categories.
• Ranked hundreds of high-competition keywords in Google's Top 3 and Top 10 positions.
• Led SEO teams, agencies, content writers, developers, and cross-functional stakeholders to deliver measurable business growth.
• Managed enterprise SEO projects involving migrations, indexation management, technical audits, schema implementation, and AI search visibility.

Areas of expertise

Enterprise SEO Strategy · Technical SEO · Programmatic SEO · AI Search Optimization · Organic Growth Strategy · Content Marketing · Core Web Vitals · Google Analytics 4 (GA4) · Google Search Console · Ahrefs, SEMrush & Screaming Frog · Digital PR & Link Building · Conversion Rate Optimization · SEO Automation & Python Workflows · Leadership & Team Management